Every business nowadays strives towards boosting their website traffic. In essence the more traffic you manage to drive back to your website, the greater the likelihood of converting a lead. However, not all traffic presents a unique opportunity for conversions. Some people visit a website to get informed, others are there to compare prices.
That's why it's important to drive more qualified traffic to your website, such as traffic from referrals, organic search and social traffic. These leads already have interest in your offers and they are more likely to convert. Many companies today leverage social media to gain more qualified leads. Social media platforms are a great place to engage with your target audience and build awareness of your business.
One of the best ways to generate enough buzz and ensure consumer engagement as well as interest is to run an online contest. Online contests have the ability to not only promote your business but also generate attention that will boost your website traffic. That being said, here are a few ways to run an online contest that will drive traffic to your website.
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1. Create a plan
Before you begin with your contest, you have to have a plan first. That plan must include the goals you want to achieve with your contest. In this particular case, it’s increasing website traffic, but an online contest can produce more results than that if you plan it well. For instance, you can use your contest promotion to boost visibility for your brand or increase awareness of your products or services.
You can also focus on growing your social following, boosting audience engagement and loyalty, promoting content and much more. In other words, determine your business goals and devise a strategy on how to achieve them with the help of your contest. In addition, don't forget to include a budget in your plan. After all, it wouldn't be a very effective contest if you ran out of funds to support it midway.
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2. Choose a contest type
Running an online contest can mean all sorts of things. You have to determine which contest type works best for your goals, i.e. increasing website traffic. There are many contest types for you to choose from. For example, giveaways give users a chance to win a prize by entering a contest. Competitive contests allow people to complete either simple or complicated tasks and compete for the prize. Also, simple, promotion-type contest are events where every participant gets a prize, as long as they meet the requirement, such as refer a friend and so on.
After you've decided on which type of contest to run, you must also set the rules. Decide on entry rules, participation rules, timeline, contest instructions and so on. What's more, if you plan on running a contest on social media, make sure you familiarize yourself with the contest rules of the platform. For instance, Facebook and Twitter have their own set of rules for contests and events. Other social networks have their unique policies as well.
Related Post: Interact Quiz Builder: The Powerful Reason Why You Should Use The Interact Quiz Builder To Make A Quiz, Giveaway Or Poll
Get instant access to the FREE CHEAT SHEET with 25 free website traffic ideas to promote your blog and business by filling out the form below now:
3. Create a landing page
Having a dedicated landing page for your contest is definitely the most obvious way to drive traffic to your website. Sure, you should share some basic information on social media, but directing your audience to the landing page will not only make your contest look more legit and allow you to share more information, but it will also increase your website traffic. Once people enter your website to find more details about the contest, they are more likely to stay there and check out other things as well.
Needless to say, you have to make sure that your landing page, as well as the rest of your website, are carefully crafted so your audience actually wants to stick around. You don't want to come off as too aggressive and bombard them with pop-ups right away. If you want to use them, wait at least a few seconds so your visitors don't get thrown off. Also, make sure that you include all the important information, but keep it simple – writing a long, complicated description, having complex rules, or asking too much can be overwhelming. Lastly, you can do everything else right, but one thing will ultimately determine the appeal of your contest and that is the reward.
Get instant access to the FREE CHEAT SHEET with 25 free website traffic ideas to promote your blog and business by filling out the form below now:
4. Decide on the right rewards
In order for your contest to be a success, you must offer value to get value in return. In other words, your rewards have to be meaningful and valuable enough to get people interested in your contest in the first place. After all, you want your audience to visit your website and even convert, not just participate in the contest. To achieve this, you have to choose your rewards carefully.
Sometimes people will only enter the competition for the prize and won't really be interested in your products or services. That's something you probably want to avoid. A contest is a great way to reward your customers and make them more loyal to your brand. You can offer monetary incentives and reward contestants with a prize such as master gift card, that will not only make them happy but also encourage them to actually spend some money on your products or services, and maybe even become your loyal customers.
Get instant access to the FREE CHEAT SHEET with 25 free website traffic ideas to promote your blog and business by filling out the form below now:
5. Start promoting
The success of your contest doesn't only depend on the design and creativity you poured into it, but it also depends on how well you promote it. You have to create enough awareness and increase your exposure in order to get enough people interested in participating. Think of your contest promotion as a marketing campaign. You have to promote it on various media channels to effectively reach enough people. Also, don't shy away from using content marketing to your advantage when promoting.
For example, strong visual content such as images and videos will easily boost attention and engagement. If you make it compelling enough, your content may even go viral over social media channels. That way, you'll be able to generate a lot of buzz for your contest and ensure that your participants will drive the desired results – in this case, boost website traffic as much as you need.
Running an online contest is an excellent way to reach business goals and boost audience engagement. The more creative your contest is and the more meaningful the rewards are, the better your chances are at achieving your pre-set goals.
Want to discover 25 FREE ways you can promote and drive traffic to your your blog and website right now? Fill out the form below to download a FREE CHEAT SHEET with the absolute best free website traffic ideas!
Get instant access to the FREE CHEAT SHEET with 25 free website traffic ideas to promote your blog and business by filling out the form below now:
Author Bio: Elaine Bennet is a blogger, currently writing for Bizzmark Blog. She's a digital marketing specialist, passionate about helping small businesses grow. Follow her on Twitter to find more of her articles.
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How to run a successful giveaway contest: create viral giveaways to drive traffic to your website. In this video, I’m going to show you how to run a successful and viral giveaway contest to drive traffic to your website. To get even more website traffic ideas, click the link above to get a free cheat sheet with 25 free website traffic ideas to promote your blog and business, and make sure to check out Interact to create your very own giveaway today.
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