Test For Success: How To A/B Test Your Email Subject Lines In ConvertKit To Boost Your Open Rate - Best Email Marketing Tool. In this video you’ll discover how easy it is to A/B test your email subject lines in ConvertKit, which is the absolute best email marketing tool, to boost your email open rate. You’ll learn how to run a split test email campaign in ConvertKit to increase your email conversion rate, open rate, and click through rate.
First of all, if you don’t have a ConvertKit account yet, click here to start your FREE 30-day trial right away.
To A/B test your e-mail subject lines in ConvertKit, all you have to do is click on A/B next to the box to insert your e-mail subject within the content creation section. If you don’t know how to get to that section, make sure to watch my video on how to schedule and send e-mails in ConvertKit.
Once you click on A/B, you’ll notice that instead of having just one place to insert your email subject line, there will now be two places to do so. If you don’t wish to A/B test your subject line anymore, all you have to do is click on the x between A and B. To test your subject lines, write out the two subject lines you wish to test in the boxes provided, write out your email, and then click on next step.
ConvertKit will provide you with a message that says that each variation will be sent to 15% of subscribers, then the winning variation will be sent to 70% of subscribers after 4 hours. Take that into consideration when sending or scheduling this broadcast.
To send the broadcast right away, all you have to do is click on the big send broadcast button. To schedule it for a later date, click on schedule next to send immediately, select a date and time of your choice, and then click on schedule broadcast.
And that’s it. Now you know how to A/B test your e-mail subject lines in ConvertKit to boost your email open rate. Again, if you don’t have a ConvertKit account yet, just click here to start your FREE 30-day trial right away.
I now want to hear from you. Let me know in the comments below the two subject lines you A/B tested using ConvertKit, and which one was the winner.
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VIDEO ON HOW TO SCHEDULE AND SEND EMAILS IN CONVERTKIT: https://youtu.be/qbCFWbFsGVU
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