Every single piece of content you create, be it a blog post or video, should include a lead magnet, also known as a freebie or opt-in incentive, to grow your e-mail list. This opt-in incentive should be the logical next step to whatever it is you are talking about in your content, something that will make your reader’s life easier, or help them achieve their goals faster.
The only way that your visitor can access that lead magnet is by subscribing to your e-mail list. But coming up with a simple and useful idea for a lead magnet is easier said than done, so let’s cover a few examples, related to the content you may be creating.
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Say that in your blog post you talk about how to get your guest post published on a prestigious site. The lead magnet could then be sample pitches to send.
Another example. In your blog post, you compare three different kinds of software. Your lead magnet could then be an abbreviated pros and cons table.
Last example. Say you created a video tutorial on how to create a lead magnet from scratch. You can then offer a worksheet that’s a step-by-step guide that your visitors can print out to always have those instructions on hand.
If you’re struggling to come up with powerful lead magnet ideas to grow your e-mail list, keep reading for 8 types of lead magnets that you can offer that will help your audience and undoubtedly convert. You can also fill out the form below to get a FREE cheat sheet with all these ideas.
Get instant access to the FREE CHEAT SHEET with 8 opt-in ideas that convert like crazy by filling out the form below now:
1. Cheat sheet / guide: this is an abbreviated version of your content, which emphasizes the main points or takeaways. The lead magnet for this very blog post is a cheat sheet listing these 8 types of lead magnet examples, with a short sentence describing each one so you can always remember what they are. Think of this type of lead magnet as a quick reference.
2. Checklist: this is similar to the cheat sheet example above, but has more of an order to it, and can be thought of as a step-by-step reference guide. Your visitors can cross things off as they complete certain steps or tasks. Examples include packing lists and how to’s.
3. Worksheet: this is a fill-in-the blanks document. You come up with bite-sized questions or pointers, and your visitor then fills in the missing parts with answers that pertain to them or to their business. When creating a worksheet, think about how you can break down big tasks into more manageable chunks. An example I offer is a worksheet on how to come up with copy for your about me page by asking 6 simple questions.
4. Video series: this is usually in the form of 3 introductory videos on a particular subject that lead straight into a paid offer. The first video is more emotional and tells a story, the second is more factual and numbers-related, and the third clarifies doubts or common misconceptions. This is a common type of lead magnet to offer right before a launch.
Get instant access to the FREE CHEAT SHEET with 8 opt-in ideas that convert like crazy by filling out the form below now:
5. Free course / challenge: this is usually in the form of an e-mail per day for five days that teaches your visitor the basics on a particular subject. Think about what small win your visitor can get after five days if they put in the work each day. Each e-mail should be short and to the point, while offering useful and actionable content, and include a task that takes up to 15 minutes to complete. For instance, I offer a free 5-day e-mail course that teaches non-techie online entrepreneurs the very first steps they need to take to get their site online.
6. Template / script: this is an outline or canned response someone can copy and paste, and fill in with their unique content. Popular examples include sales page copy, e-mail scripts, lines of code, and done-for-you social media posts. Just make sure that you’re sharing content and copy that you don’t mind someone else tweaking and using for themselves.
Get instant access to the FREE CHEAT SHEET with 8 opt-in ideas that convert like crazy by filling out the form below now:
7. Table / spreadsheet: a progress tracker or fill-in-the blanks guide to help someone achieve a certain goal. If you use a spreadsheet in your business, think about how you can offer that same spreadsheet to your visitors with the formulas already inputted. Then all they have to do is fill it in with their own numbers. You can also offer a table with text on one side and empty cells on the other, and have your visitor check things off (like e-mail list growth, days they exercised, or even how many hours they slept per night) as they make progress.
8. Planner / diagram: a drawing, roadmap, chart, or other visual aid to simplify or guide your visitor along a project. This should be something your visitor can print out and easily reference. For example, I offer a Homepage Planner that visually shows you where each element should go on your homepage (button, text, opt-in form, image, etc.) so that it converts like crazy.
If you’re wondering how to create this lead magnet, even if you’re not a designer, make sure to check out this step-by-step blog post on how to create a freebie from scratch with Canva. And, to always have this list of the 8 powerful lead magnet ideas to grow your e-mail list on hand, fill out the form below to download your FREE Opt-In Ideas Cheat Sheet.
Get instant access to the FREE CHEAT SHEET with 8 opt-in ideas that convert like crazy by filling out the form below now:
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